What is Apollo.io?
Apollo.io is a unified AI Sales Platform that streamlines fragmented, manual B2B sales processes into efficient, automated go-to-market workflows. Beyond being a contact database, Apollo.io combines data enrichment, multi-channel outreach automation, and AI-powered deal execution tools.
With Apollo.io, GTM teams can build pipeline faster, accelerate deal velocity, and turn hours of manual prospecting into minutes — maximizing sales enablement and revenue growth.
Unique Features
Multi-Channel Sales Automation
Build outbound sequences across email, phone, and tasks with deliverability protection to improve inbox placement and meeting conversion rates.
Massive Verified B2B Database
Access 210M+ contacts and 30M+ companies with verified emails and phone numbers for precise targeting and outreach personalization.
AI-Powered Inbound Lead Routing
Identify anonymous website visitors, qualify inbound form leads, and instantly route prospects to reps or meetings.
AI Deal Execution
Get AI meeting prep notes, automated call summaries, pipeline alerts, and strategic deal recommendations to close faster.
Deep CRM Integration
Two-way sync with Salesforce, HubSpot, and other GTM systems — ensuring accurate data hygiene and consistent workflows.
Pricing
Apollo.io follows a freemium and credit-based model. Listed prices reflect annual billing.
| Plan | Price (Annually) | Annual Credits |
|---|---|---|
| Free | $0 | 1,200 credits/year |
| Basic | $49/user/mo | 30,000 credits/year |
| Professional | $79/user/mo | 48,000 credits/year |
| Organization | $119/user/mo (min 3 users) | 72,000 credits/year |
Credits are used for data lookups, email sending, & dialing.
For updated pricing: https://apollo.io/pricing
Use Cases of Apollo.io
Sales Development Reps (SDRs)
- Rapid prospect list building
- Automated multi-step outreach
- Faster pipeline creation
Account Executives (AEs)
- AI deal prep & summaries
- Real-time deal insights
- Shorten sales cycle and better call efficiency
Sales Leaders
- Forecasting & analytics
- GTM optimization
- Team productivity & conversion analysis
Marketing Teams
- Data enrichment & cleanup
- Better segmentation and personalization
- Improved lead quality for campaigns
FAQ
Q: How does Apollo.io ensure targeting accuracy?
A: Apollo offers advanced filters across roles, seniority, industry, company size, geography, and buyer intent signals — ensuring you reach the right prospects at the right time.
Q: Does Apollo.io integrate with CRM systems?
A: Yes, it offers seamless two-way sync with Salesforce, HubSpot, and other major CRMs for contact updates, activity logging, and sequence syncing.
Q: Can Apollo.io significantly reduce prospecting time?
A: Absolutely. Apollo automates list building, enrichment, and outreach — cutting prospecting time from hours to minutes so reps can focus on conversations and closing deals.
