What is Resend?
Resend is an email sending service platform specifically designed for developers ("Email for developers").
It offers robust API/SDK integration, SMTP support, comprehensive logging, and Webhook notifications.
Resend's core mission is to provide reliable email infrastructure with a focus on exceptional developer experience, superior code-level integration, and high deliverability rates for mission-critical communications like user notifications, password resets, and marketing campaigns.
Unique Features
-
Developer-First Integration
Provides first-class SDKs and APIs for all major languages (Node.js, Python, PHP, etc.) for streamlined backend integration. -
Global Multi-Region Delivery
Deploys nodes across multiple geographic regions to send emails from the closest location, reducing latency and boosting delivery speed. -
Dedicated IP Management
Managed dedicated IPs with automatic scaling and pre-warming for high-volume senders, ensuring reputation control without manual effort. -
Real-Time Webhooks & Analytics
Instantly notifies your servers of email events (delivery, opens, clicks, bounces) and provides a dashboard for performance monitoring and optimization. -
Built-in Deliverability Guardrails
Automatically manages suppression lists, monitors domain/IP reputation, and provides anti-spam mechanisms like DKIM, SPF, and DMARC verification.
Pricing
Resend adopts a multi-product-line pricing strategy, separating Transactional Emails and Marketing Emails to ensure users only pay for the features they actually use.
All paid plans use a monthly subscription model with volume-based discounts — the higher your sending volume or number of contacts, the lower the cost per unit.
| Plan | Monthly Price | Transactional Email Quota | Marketing Email Contacts | Use Case / Target Users |
|---|---|---|---|---|
| Free | $0 | 3,000 emails | 1,000 contacts (unlimited sends) | Personal projects, proof-of-concept (PoC), low-traffic apps |
| Pro | $20 (Transactional) / $40 (Marketing) | 50,000 emails | 5,000 contacts | Growing startups, moderate email volume |
| Scale | $90 (Transactional) / $200 (Marketing) | 100,000 emails | 25,000 contacts | High-traffic apps, multi-brand, teams needing Slack integration |
| Enterprise | Custom | Custom quota | Custom quota | Large organizations, high compliance/security, dedicated priority support |
For the latest plans and detailed pricing, visit the Resend official pricing page.
Use Cases
- SaaS Transactional Notifications – Automate delivery of critical emails like user welcomes, password resets, and subscription updates.
- E-commerce Event Emails – Send real-time transactional confirmations, shipping updates, and cart abandonment reminders.
- Real-Time Email Tracking – Utilize Webhooks to trigger custom actions based on email opens or clicks.
- High-Volume Marketing Campaigns – Manage large-scale broadcast emails with automated IP reputation monitoring and suppression list handling.
Why Choose Resend
Choose Resend if you need email infrastructure that just works and is fully controllable from your code.
It prioritizes the developer experience while providing sophisticated features like dedicated IP management and global delivery to ensure emails consistently land in the inbox, not spam.
